Preparation for Interviews

Prepping for exhibition video interviews is your secret weapon for authentic, quotable gold that elevates every report. Start with targeted research: scan exhibitor websites, recent news, and social feeds to craft 5-7 sharp, open-ended questions that uncover unique stories—not generic “What do you do?” Skip the fluff; focus on pain points solved, bold predictions, and exclusive scoops. Rehearse delivery to sound conversational, not interrogative, and always have 2-3 additional points ready for deeper dives. This homework turns 2-minute chats into viral clips that hook viewers instantly.

Master this prep ritual, and your exhibition videos won’t just inform—they’ll inspire shares, spark leads, and cement your rep as the event storyteller who always delivers the real talk.